Cost per click (CPC)
Cost per click (CPC) is an Internet advertising model used to direct traffic to websites, in which an advertiser pays a search engine when the ad is clicked.
To get CPC data check Keyword Search Volume . Topvisor pulls data from Google Ads or Yandex.Direct for the selected location and ad placement type.
Topvisor data doesn't match Yandex.Direct data. Why?
Cost per click within the ad campaign is based on the stats collected over the time. What's more, budget forecast uses averages of all selected phrases in the selected location. Ad campaign page instead displays data for a certain group from the most expensive location at the moment.
Topvisor displays average CPC forecast that guarantees getting to the selected ad placement.