Summary on the Ranks Page
To track and compare several metrics at the same time we have designed a Summary on the Ranks page. Summary displays keyword dynamics, average position, visibility, and keyword distribution in TOPs (1-3/1-10/11-30/31-50/51-100 и 100+) at one place.
To track progress and compare data (e.g. with your competition), use Advanced summary. It displays average position dynamics or visibility (you can choose one metric) on the chart over a period of time you pick in the calendar.
Brief summary
Brief summary processes and displays keyword data in number and percent format. You can click on some metrics to view additional details. Hover over any element under Dynamics and press to view keywords that improved rankings, dropped in search results or didn't change their positions.
All details in the Keyword distribution block are clickable. You can pick a necessary parameter (e.g. 1-10) to sort and display only necessary data. Hover over it and press the block. To get back to the original view, press the block again.
Multiselect
To pick several segments at once, follow the below instruction:
- Hold ctrl (or cmd for Mac) button.
- Pick segments you want to view, e.g. Top 1-3 and Top 11-30.
Advanced summary
Advanced summary gives access to the detailed report. You can view and measure keyword dynamics, average position, visibility of your website or your competition.
You may change a chart type to display: a diagram (keyword distribution), a histogram (keyword distribution dynamics), a doughnut chart (average position and visibility), and a line chart (average position and visibility dynamics).
To add an advanced summary, follow the below instruction:
You may set to display one of the following metrics in the Advanced summary: keyword distribution, average position, or visibility dynamics. Pick the metrics in the right bottom corner.
TOP 100
Average position
Visibility
Things to keep in mind
Time period
By default the keyword data is displayed over the period you picked in the calendar. To pick another range of dates, go to the calendar and select necessary dates.
Example
Pick one of the default options, e.g. Last 7 days.
Pick any two dates to compare.
The data will be calculated and displayed for the time range selected in the calendar. To put it differently, the tool will compare the first and the last date you set in the calendar.
How do we calculate percentages?
The keyword distribution block is segmented into Top 1-3, Top 1-10, 11-30, 31-50, 51-100 и 100+ (all keywords that ranked outside of TOP 100). For every segment the tool calculates numerical and percentage data.
The following segments are equal to 100%: 1-10, 11-30, 31-50, 51-100, 100+. Please note that for your convenience we can round metrics, that's why they can sum up to 105%.
How do we calculate Visibility?
We use the following algorithm to calculate visibility:
where ∑ - total sum, i - keyword serial number, n - the number of keywords in the project, "!freq" - search volume, k - reducing coefficient.
This is how we calculate the coefficient:
TOP 1-3: k = 1;
TOP 4: k = 0.85;
TOP 5: k = 0.6;
TOP 6-7: k = 0.5;
TOP 8-9: k = 0.3;
TOP 11-15: k = 0.1;
TOP 15-20: k = 0.05.
The reducing coefficient is equal to 0 (k = 0) if a keyword is outside of TOP 10 or TOP 100.
Please note that you need to track Search volume to get accurate Visibility data. If you don't track Search volume or track it only for certain keywords, you may get inaccurate Visibility data.