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Visibility in summary

We use the following algorithm to calculate Visibility:

Visibility formula
where ∑ - total sum, i - keyword serial number, n - keyword count, "!freq" - search volume, k - reducing coefficient.

This is how we calculate the coefficient:

TOP 1-3: k = 1;
TOP 4: k = 0.85;
TOP 5: k = 0.6;
TOP 6-7: k = 0.5;
TOP 8-9: k = 0.3;
TOP 11-15: k = 0.1;
TOP 15-20: k = 0.05.

The reducing coefficient is equal to 0 (k = 0) if a keyword is outside of the TOP 20 or the TOP 100.

Please note that you need to check Search volume to get accurate Visibility data. If you don't check Search volume or check only certain keywords, Visibility data might be inaccurate.

Important!

You should check Search Volume to get accurate Visibility data. If you don't check Search volume or check only certain keywords, Visibility data might be inaccurate.

  Orange alert icon


One or several keywords without checked search volume data (with the [keyword] operator for Google Keyword Planner and and the "[!keyword]" operator for Yandex.Wordstat) are detected in the project.

Orange alert icon

  Red alert icon


No search volume data (with the [keyword] operator for Google Keyword Planner and and the "[!keyword]" operator for Yandex.Wordstat) are detected in the project.

Red alert icon

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