With default summary, you can view and analyze the structured keyword data in the numerical and percent formats. By clicking some metrics you can view extra details. Hover over any element on the Dynamics panel and press to view keywords that improved their rankings, dropped in the search results or didn't change their positions.
Data on the Keyword distribution panel is clickable. You can pick a parameter (e.g. 1-10) to sort and display related data. Hover over it and click the block. To get back to the default view, press the block again.
To pick several segments at once, follow the below instruction:
- Hold ctrl (or cmd for Mac) button.
- Pick segments you want to view, e.g. Top 1-3 and Top 11-30.
Click again to reset.
With the cross‑filters, you can combine several unrelated sorting options to display exactly what you want in the table. For example, pick a TOP's segment and apply dynamics filters (positive, negative or neutral dynamics).
The tool will instantly pick and calculate data for the applied TOP's segment and dynamics filter. For example, a segment: TOP 31‑50, a keyword dynamics filter: positive dynamics (keywords that improved rankings).
If necessary, pick one or more TOP's segments and apply several keyword dynamics filters. For example, pick the TOP 1‑3 and the TOP 11‑30, and apply neutral and negative dynamics filters.
Please note that the cross‑filters are combined with the basic preset filters like a search engine, a location, and a keyword group.
Percents in Summary
A keyword distribution block is divided into the following segments: Top 1‑3, Top 1‑10, 11‑30, 31‑50, 51‑100 and 100+ (all keywords that ranked outside of the TOP 100). For every segment, the tool calculates numerical and percentage data. The following segments make 100%: ‑10, 11‑30, 31‑50, 51‑100, 100+. The TOP 1‑10 percentage data is calculated and displayed for every rankings check.