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Clustering is based on TOP-10 of search results and has proven to be an incredibly powerful tool to get a comprehensive keyword structure for every page of your site. Grouping is an easy way to find out how to make your website keyword-rich to run up to a top-rate SEO performance.
Robot generates and sends automated queries to search engines and then matches web pages from search results to each keyword.
If the search engine returns the same web pages for different keywords and there are several matches for those, they will be grouped together.
A minimum number of matches (clustering degree) required to trigger clustering of keywords is customizable and can be set in settings.
Keywords that revealed no matches in TOP-10 of search results are banded up together in a separate group named "Stray keywords".
The Clustering tool finds the most popular keyword and compares the TOP-10 search results displayed for this keyword with the TOP-10 results displayed for the other keywords by the number of matching URLs in the applied search engine. If the number of these URLs matches the selected grouping level, the keywords are banded up together. All keyword within a group are related to the most popular keyword, but they are not necessarily related to each other.
The Clustering tool finds the most popular keyword and compares the TOP-10 search results displayed for this keyword with the TOP-10 results displayed for the other keywords by the number of matching URLs. At the same time, it compares all keywords to each other and all matching URLs in the related pairs. If the number of these URLs matches the selected grouping level, the keywords are banded up together. Each keyword within a group will have a related keyword with matching URLs.
The Clustering tool finds the most popular keyword and compares the TOP-10 search results displayed for this keyword with the TOP-10 results displayed for the other keywords by the number of matching URLs. At the same time, it compares all keywords with each other. If the number of these URLs matches the selected grouping level, the keywords are banded up together. Each keyword within a group will have a related keyword with matching URLs. But two different pairs of keywords will not necessarily have matching URLs.
Example 1. You have 2-3 keywords. For example, iphone, buy iphone and iphone repair. If you look through the search results, you may notice website page matches (URLs) between these keywords. For example, there are 3-5 identical pages in the search results for iphone and buy iphone keywords. You can group these keywords together and add them to the same page to optimize your it.
Example 2. By mistake, you grouped commercial and informational keywords together. A part of your keywords is in TOP10, another part is still outside of the first search results page. Commercial and informational keywords have totally different search results. You should keep it in mind when grouping keywords manually. Begin with segmenting keywords in accordance with keyword intent to avoid any further optimization issues and difficulties.
Merging a huge pool of keywords into small groups is a time-consuming and formidable task even for savvy marketers. We rescue you from lots of accidental errors and headaches and save your precious time by doing the whole thing for you on auto-pilot.
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