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Color pattern

We apply a branded color pattern to keyword rankings report. The colors in the report indicate a keyword ranking and it's dynamics within the TOP-3, the TOP 4-10, or outside of the TOP-10. You can select and apply a simplified color pattern.

To select and apply a color pattern, complete as follows:

  1. Press on the toolbar.
  2. In the pop-up window pick and apply a color pattern.

  • Default color pattern (Top, Progress)

  • Simplified pattern (Improved, Dropped)

Dynamics within TOP 3, TOP 4-10

The higher in the TOP 3 or TOP 4-10 a keyword is, the richer is a green or a blue color applied.

Dynamics outside of TOP 10

Negative dynamics - keyword ranking drops - can be indicated with the red color and then fade into white until keyword dynamics changes.

It means that if a keyword drops out of the TOP-20 to the TOP-30, the negative keyword dynamics will be indicated by the change of color.


If a keyword dropped within one SERP (ten search listings), a rank cell will change its color to the neutral white.


Positive dynamics - if a keyword improves its position, the color changes to green. The color stays green as long as a ranking keeps improving.


A keyword that reached the TOP 100 is colored green. A keyword dropped out of the TOP-100 is colored red.

Please note that a keyword ranking outside of the TOP 100 (or other depth set in the search engine settings) is displayed as two dashes, and a cell is colored yellow.

A keyword dropped out of the TOP 100 also has its ranking displayed as two dashes, but a cell will be colored red.




A simplified color pattern includes 3 colors: red, green, and white, and their shadows. Shadows in the pattern depend on the keyword dynamics.

Dynamics within TOP 3, TOP 4-10

Any website moves within the TOP-10 trigger the change of color. Positive dynamics - a shadow of green, negative dynamics - a shadow of red.

Dynamics outside of TOP 10

Any website moves outside of the TOP-10 trigger the change of color. Positive dynamics - a shadow of green, negative dynamics - a shadow of red.

If a website moved from one SERP to another (for example, it used to be in the TOP 30, now it's in the TOP 20), a cell will be colored rich red (negative dynamics) or rich green (positive dynamics)


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