Color patternWe apply a branded color pattern to the keyword rankings report. The colors in the report indicate a keyword ranking and it's dynamics within the TOP-3, the TOP 4-10, or outside of the TOP-10.
To select and apply a color pattern, complete as follows:
Dynamics within TOP 3, TOP 4-10The higher in the TOP 3 or TOP 4-10 a keyword is, the richer is a green or a blue color applied.
Dynamics outside of TOP 10Negative dynamics - keyword ranking drops - can be indicated with the red color and then fade into white until keyword dynamics changes.
It means that if a keyword drops out of the TOP-20 to the TOP-30, the negative keyword dynamics will be indicated by the change of color.
If a keyword dropped within one SERP (ten search listings), a rank cell will change its color to the neutral white.
Positive dynamics - if a keyword improves its position, the color changes to green. The color stays green as long as a ranking keeps improving.
A keyword that reached the TOP 100 is colored green. A keyword dropped out of the TOP-100 is colored red.
Please note that a keyword ranking outside of the TOP 100 (or other depth set in the search engine settings) is displayed as two dashes, and a cell is colored yellow.
A keyword dropped out of the TOP 100 also has its ranking displayed as two dashes, but a cell will be colored red.
A simplified color pattern includes 3 colors: red, green, and white, and their shadows. Shadows in the pattern depend on the keyword dynamics.
Dynamics within TOP 3, TOP 4-10Any website moves within the TOP-10 trigger the change of color. Positive dynamics - a shadow of green, negative dynamics - a shadow of red.
Dynamics outside of TOP 10Any website moves outside of the TOP-10 trigger the change of color. Positive dynamics - a shadow of green, negative dynamics - a shadow of red.
If a website moved from one SERP to another (for example, it used to be in the TOP 30, now it's in the TOP 20), a cell will be colored rich red (negative dynamics) or rich green (positive dynamics)