Search volume data

Search volume refers to the average number of searches that occur for a particular search term during a specified time such as one month. You can use this number to predict the average number of searches you might get if you pick this search term as a targeted keyword for your website. Search volume is considered one of the key metrics SEOs rely on when planning their campaign.

Where can I view search volume data?

Keyword search volume data (6) and cost-per-click (CPC) (5) are displayed on the Keywords page right after you track search volume.

You can manage display modes of the following metrics:

1 - Source of data
2 - Location
3 - CPC
4 - Match type

Search Volume on the Keywords Page
To compare data for the Yandex search engine (e.g., match types or CPC stats) switch to the Table mode (1). The title of each group displays its name (2) and the number of keywords (3). View search volume in the table mode
You can view Search volume on the Ranks page as well.

There you can manage display modes of the following stats:

1 - Source/Search engine
2 - Location
3 - Match type

Search volume on the Ranks page

Available sources

The Topvisor Search volume tracker allows harvesting search volume stats from the following sources:

Google Adwords (Keyword Planner) locations supported;
Yandex.Direct (Yandex.Wordstat) locations supported.

Each platform has its algorithm to track and measure the average number of monthly searches.

Yandex.Direct (Yandex.Wordstat)
The Keyword tool stores search volume stats for the last 30 days (displayed on the right near a keyword). Keywords searched less than 5 times are skipped by the tool.

The tool grabs search volume data from Yandex desktop search (including all supported country domains of Yandex search: ua/by/, and Yandex mobile search.

The keywords shouldn't necessarily be targeted to any ad campaign.

Yandex.Direct supports three keyword matching options that trigger a PPC ad.

Broad — Search query has to include all of the chosen keywords, but not limited to them (in any order and grammatical form). Prepositions are omitted.
"Phrase" — Limits the search query to the keywords inside quotation marks – excluding the longer tail. For example, a keyword "tickets to New York" will make the ad show up if the search query is identical to "tickets to New York", "ticket New York:", "New York to Ticket" etc. But phrases like "tickets New York buy online" won't trigger an ad.
"!Exact" — Fixes the grammatical form (plural/singular, capitalization, etc.) and word order.

The average number of monthly searches may vary from the match type you select.

To track search volume of the particular match type, use special symbols: "+", "-" and "!".

!vans -for sale

shop online !vans +in Canada

Google Adwords (Keyword Planner)
Google Keyword Planner
Google Keyword Planner displays the average number of monthly searches (Average Monthly Searches). Note that Google calculates the average number for a particular targeted location and the type of search (desktop or mobile search) for the last 12 months.

Google Adwords supports three match types that trigger an ad. But the Keyword Planner displays stats only for [Exact] match type. Broad and Phrase match types are available only in the ad campaign settings to manage an ad.

Broad — Search query may include typos, synonyms, similar phrases or other relevant variants.
"Phrase" — Search query has to include a phrase inside quotation marks and may include some additional words.
[Exact] — Limits a search query to a phrase or its closest variants.

How do I get search volume statistics?

To track search volume follow the below guide:

  1. Move to the Keywords page.
  2. Press on the toolbar.
  3. In the pop-up window select a source (1), a match type (2), a location (3) and a group of keywords (4) to collect stats. If necessary, you can check a box to Skip tracked monthly searches (5). Get search volume Based on your choice the tool will automatically calculate the cost (6) of search volume tracking.
  4. Press Get search volume (7).

How can I make sure my stats are up-to-date?

Search volume data is considered to be up-to-date within a month. Then it is updated by the sources. If the data has become out-of-date, it's marked by the tool as 'expired' and can't be skipped during recheck.

After keyword research, you may notice that some keywords have CPC and search volume stats, whereas the others don't (you'll see a double-dash near some keywords).

Skipped AMS

We store search volume data in the common database not linked to a particular user. For example, A User A checked search volume of a 'keyword_1' on 02.03.2013. A User B adds the same keyword to the project on 12.04.2014. The tool will automatically pull search volume data for a 'keyword_1' from the database and display it for the User B. But this data has expired long ago.

We highly recommend updating search volume stats monthly to have fresh data.