Search volume data


  • Available sources.
  • How do I get search volume statistics?
  • How do I export search volume data?
  • How can I make sure my stats are up-to-date?
  • Search volume refers to the average number of searches that occur for a particular search term during a specified time such as one month. You can use this number to predict the average number of searches you might get if you pick this search term as a targeted keyword for your website. Search volume is considered one of the key metrics SEOs rely on when planning their campaign.

    Where can I view search volume data?


    Keywords


    Keyword search volume (6) and cost-per-click (CPC) details (5) will be displayed on the Keywords page after you track search volume.

    You can manage the display options of search volume (6) and CPC (5):

    1 - Source of data
    2 - Location
    3 - CPC
    4 - Match type

    Search Volume on the Keywords Page
    To compare data (e.g., match types or CPC stats) switch to the Table mode (1). The title of each group displays its name (2), the number of keywords (3), and a total search volume (Exact match) for each group (4). To display total Search Volume near a group name, press (4).

    View search volume in the table mode

    Ranks


    You can view Search volume on the Ranks page as well.

    On the Ranks page you can manage the display options of search volume (6) and CPC (5):

    1 - Source/Search engine
    2 - Location
    3 - Match type
    4 - Global Search volume*.

    Search volume on the Ranks page
    *Search volume sources, e.g. Google Keyword Planner or Yandex Wordstat, enable getting global Search Volume statistics that is not assigned to any location. So, global search volume provides total stats for all available locations.

    Global search volume can be key metrics when you are work with location-independent keywords. Global search volume gives an idea of the general keyword potential value.

    Available sources


    The Topvisor Search volume tracker can pull search volume stats from the following sources:

    Google Adwords (Keyword Planner) locations supported;
    Yandex.Direct (Yandex.Wordstat) locations supported.
    Webmaster Mail.ru locations not supported.

    Each platform has its algorithm to track and measure the average number of monthly searches.

    Google Adwords (Keyword Planner)
    Google Keyword Planner
    Google Keyword Planner displays the average number of monthly searches (Average Monthly Searches). Note that Google calculates the average number of searched for a particular targeted location and the type of search (desktop or mobile search) for the last 12 months.

    Google Adwords supports three match types that trigger an ad. But the Keyword Planner displays stats only for the [Exact] match type. Broad and Phrase match types are available only in the ad campaign settings to manage an ad.

    Broad — Search query may include typos, synonyms, similar phrases or other relevant variants.
    "Phrase" — Search query has to include a phrase inside quotation marks and may include some additional words.
    [Exact] — Limits a search query to a phrase or its closest variants.

    Yandex.Direct (Yandex.Wordstat)
    Yandex.Wordstat
    The Keyword tool stores search volume stats for the last 30 days (displayed at the right near a keyword). Keywords searched less than 5 times are skipped by the tool.

    The tool grabs search volume data from Yandex desktop search (including all supported country domains of Yandex search: ua/by/com.tr), and Yandex mobile search.

    The keywords shouldn't necessarily be targeted in any ad campaign.

    Yandex.Direct supports three keyword matching options that trigger a PPC ad.

    Broad — Search query has to include all of the chosen keywords, but not limited to them (in any order and grammatical form). Prepositions are omitted.
    "Phrase" — Limits the search query to the keywords inside quotation marks – excluding the longer tail. For example, a keyword "tickets to New York" will make the ad show up if the search query is identical to "tickets to New York", "ticket New York:", "New York to Ticket" etc. But phrases like "tickets New York buy online" won't trigger an ad.
    "!Exact" — Fixes the grammatical form (plural/singular, capitalization, etc.) and the word order.

    The average number of monthly searches may vary based on the match type you select.

    To track search volume of the particular match type, use special symbols: "+", "-" and "!".

    !vans -for sale

    shop online !vans +in Canada

    Webmaster Mail.ru
    Webmaster Mail.ru is a tool for SEOs developed by the Russian search engine Mail.ru. Webmaster Mail.ru displays the number of page hits (impressions) which is the number of the pages shown in the search results for a selected search query.

    Search volume details date one month back. At the moment Webmaster Mail.ru doesn't support any match types.


    How do I track search volume?


    To track search volume, follow the below guide:

    1. Move to the Keywords page.
    2. Press on the toolbar.
    3. In the pop-up window select a source (1), a match type (2), a location (3) and a group of keywords (4) to collect stats. If necessary, you can check a box to Skip tracked monthly searches (5). Get search volume Based on your choice the tool will automatically calculate the cost (6) of search volume tracking.
    4. Press Get search volume (7).


    How do I export search volume data?


    To export search volume data, follow the below instruction:

    1. Move to the Keywords page.
    2. Track search volume.
    3. Press on the toolbar.
    4. Pick a .csv export format and check a box near Search Volume. Search Volume export
    5. Press Ок.

    Search volume will be exported into a CSV file.


    How can I make sure my stats are up-to-date?


    Search volume data is considered to be up-to-date within a month. Then it is updated by the sources. If the data has become out-of-date, it's marked by the tool as 'expired' and can't be skipped during the recheck.

    After keyword research, you may notice that some keywords have CPC and search volume stats, whereas the others don't (you'll see a double-dash near some keywords).

    Skipped AMS
    Why?

    We store search volume data in the common database not assigned to a particular user. For example, a User A collected search search volume of a 'keyword_1' on 02.03.2013. A User B adds the same keyword to the project on 12.04.2014. The tool will automatically pull search volume data for a 'keyword_1' from the database and display it for the User B. But this data has expired long ago.

    We highly recommend updating search volume stats monthly to make sure you have fresh stats.