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Keywords page (Keywords and Tools)Keywords page is a dashboard where you can store, manage, and analyze your keywords. Use the Keywords page toolbar to research, analyze, and group your keywords. A keyword, in SEO, is a pre-selected word or phrase, that describes the contents of a Web-page.
With the keyword tools you can research keywords, pull extra keyword data (search volume, CPC), group and segment your keywords for deeper analysis.
To get started, import a keyword list or spark new ideas from available sources: Google Ads (Keyword Planner), Webmaster Bing, Yandex.Direct/Wordstat, Webmaster go.Mail.ru.
Integrate your account with popular webmaster (Google Search Console, Yandex Webmaster) and search analytics tools (Google Analytics, Yandex.Metrica) to find keywords you have missed. For example, find keywords that bring traffic to your website or have impressions, but you don't track them.
Use Search suggestion tool to pull Search predictions from Google, Bing, Yahoo, Yandex, Mail.ru and Youtube to get fresh content ideas and collect extra powerful keywords for your website.
To access Keywords page, complete as follows: