Bid manager uses Yandex.Direct API to access bidding settings of your ad campaigns and adjust bids automatically and on schedule. Use Bid manager to adjust bids and keep your ads on the selected placements without dropping off. Control your ad campaign budget!
Integrate a Yandex.Direct account in the project settings and select ad campaigns to adjust bids automatically.
Select and apply a preferred ad placement (tactics) for every ad or a group of ads.
Set a maximum cost per click and a bid adjustment for every ad or a group of ads.
Schedule bid adjustments (synchronizes with Yandex.Direct ad impressions). Done! All that's left is to turn on campaign management.
Above 50% of advertisers use automated bidding for the most of topics. A new advertiser without automated solutions will obviously lose an auction. While competitors adjust bids automatically several times a day using Yandex.Direct API, new inexperienced advertisers usually adjust bids manually a couple of times a day: in the morning and in the evening. Competition is totally uneven.
Bid manager automatically adjusts bids up to 288 times a day (every 5 minutes!).