Option: Regional subdomainsInstead of having a single website with a very confusing website architecture, you can create subdomains for each specific region. In some cases, each dedicated subdomain has a region name added to a domain name. It looks like nyc.sitename.com or baltimore.sitename.com.
You can select one of two options to check keyword rankings of the regional subdomains. As an example, we'll take a sitename.com website with nyc.sitename.com and baltimore.sitename.com regional subdomains.
- Create a project sitename.com
- Add a search engine, e.g, Google.
- Add locations, e.g., New York City and Baltimore.
- Set Include subdomains.
Switch between locations on the Ranks page to view and analyze local keyword rankings. Data will be pulled for every subdomain that matches a location you add in the settings.
- Create nyc.sitename.com, baltimore.sitename.com projects
- Add a search engine for every project, e.g., Google.
- Add locations (nyc.sitename.com - New York City, baltimore.sitename.com - Baltimore).
- Set Do not include subdomains.
To view keyword rankings, pick a project and move to the Ranks page. The tool will pull ranking data from every regional subdomain to a separate project.