Available sources

Topvisor Search volume tracker pulls search volume data from three sources:

  • Google Adwords (Keyword Planner) locations supported;
  • Yandex.Direct (Yandex.Wordstat) locations supported.
  • Webmaster Mail.ru locations not supported.


Each sources uses its own algorithm to track and measure search volume. The names match the original tools names.

Google Adwords (Keyword Planner)

Google Keyword Planner
Google Keyword Planner displays the number of average monthly searches (Average Monthly Searches). Note that Keyword calculates the average monthly searches for the selected location and search settings (desktop or mobile search) for the previous 12 months.

Google Adwords supports three match types that trigger an ad. But Google Keyword planner pulls search volume data for the [Exact] match only. Other match types and operators are available in the ad campaign settings only.

Broad — Search query may include typos, synonyms, similar phrases or other relevant variants.
"Phrase" — Search query has to include a phrase inside quotation marks and may include some additional words.
[Exact] — Limits a search query to a phrase or its closest variants.

Yandex.Direct (Yandex.Wordstat)

Yandex.Wordstat
Keyword research tool shows keyword search volume data over the last 30 days, then it expires and gets updated (displayed to the right of a keyword). Keywords searched less than 5 times are skipped by the tool.

The tool pulls search volume data from Yandex desktop search (including all supported country level Yandex search domains: ua/by/com.tr), and Yandex mobile search. The keywords shouldn't necessarily be targeted in any ad campaign.

Yandex.Direct supports three keyword matching options that trigger a PPC ad. Each type uses a matching search operator: " " operator (quotes), ! operator (exclamation mark), [ ] operator (square brackets) and their combinations.

Yandex.Direct supports three keyword matching options that trigger a PPC ad.

Broad — Search query has to include all of the chosen keywords, but not limited to them (in any order and grammatical form). Prepositions are omitted.
"Phrase" — Limits the search query to the keywords inside quotation marks – excluding the longer tail. For example, a keyword "tickets to New York" will make the ad show up if the search query is identical to "tickets to New York", "ticket New York:", "New York to Ticket" etc. But phrases like "tickets New York buy online" won't trigger an ad.
"!Exact" — Fixes the grammatical form (plural/singular, capitalization, etc.) and the word order.

Yandex.Direct supports three keyword matching options that trigger a PPC ad.

Broad — Search query has to include all of the chosen keywords, but not limited to them (in any order and grammatical form). Prepositions are omitted.
"Phrase" — Limits the search query to the keywords inside quotation marks – excluding the longer tail. For example, a keyword "tickets to New York" will make the ad show up if the search query is identical to "tickets to New York", "ticket New York:", "New York to Ticket" etc. But phrases like "tickets New York buy online" won't trigger an ad.
"!Exact" — Fixes the grammatical form (plural/singular, capitalization, etc.) and the word order.

Use cases


Search query (no operators) — search query has to include all of the chosen keywords, but not limited to them (in any order and grammatical form).

"Search query" (" " operator) — limits the search query stats to the keywords inside quotation marks – excluding the longer tail. For example, a keyword "tickets to New York" will make the ad show up if the search query is identical to "tickets to New York", "ticket New York:", "New York to Ticket" etc. But phrases like "tickets New York buy online" won't trigger an ad.

"!Search !query" (two operators: " " and !) — displays stats for the fixed grammatical form (plural/singular, capitalization, etc.).

[ ] operator (square brackets) fixes the word order and can be combined with the other operators. For example:

"[Search query]" or "[!Search !query]"

A selected match type will affect and can change Search volume data.

To get Search Volume data, feel free to use the following additional operators if needed: + (plus), - (minus), ! (exclamation mark) and their combinations. - operator (negative keywords) allows to exclude keywords with the particular words. + operator (plus) forces the tool to include prepositions and conjunctions that are omitted and ignored by the search engine and keyword research tools.

Examples


!vans shoes -buy
online shop !vans + in New York

Webmaster Mail.ru

Webmaster Mail.ru is a tool for SEOs developed by the Russian search engine Mail.ru. The tool displays the number of page hits (impressions) which is the number of the pages shown in the search results for a selected search query. Search volume dates one month back. At the moment Webmaster Mail.ru doesn't support any match types.

Related links