Google Ads (Keyword Planner)
Google Keyword Planner displays the number of average monthly searches (Average Monthly Searches). Note that
Keyword Planner calculates the average monthly searches for the selected location and search type (desktop or mobile search) for
the past 12 months.
Google Ads supports three match types that trigger an ad. But Google Keyword planner pulls search volume data
match only. Other match types and operators are available in the ad campaign settings
— Search query may include typos, synonyms, similar phrases or other relevant variants.
— Search query has to include a phrase inside quotation marks and may include some additional words.
— Limits a search query to a phrase or its closest variants.
Keyword research tool
shows keyword search volume data for 30 days before the database update
(the date displayed on the right, above the keyword research results). Keywords searched less than 5 times are skipped by the
The tool pulls search volume data from Yandex desktop search (including all supported Yandex country domains:
ua/by/com.tr), and Yandex mobile search. The keywords don't have to be targeted in any ad campaign.
Yandex.Direct supports different keyword matching options that trigger a PPC ad. Each type uses a specific
search operator: " "
operator (quotes), !
operator (exclamation mark), [ ]
operator (square brackets) and their
— search query has to include all of the chosen keywords, but not to be limited to them (in any order and grammatical form).
Prepositions are omitted.
(operator " "
) — limits the search query to the keywords inside quotation marks – excluding the longer
tail. For example, a keyword "tickets to New York" will make the ad show up if the search query is identical to "tickets to New York",
"ticket New York:", "New York to Ticket" etc. But phrases like "tickets New York buy online" won't trigger an ad.
(two operators: " "
) — fixes
the grammatical form (plural/singular, capitalization, etc.) and the word order.
Operator [ ]
(square brackets) fixes the word order in a search query and can be combined with the other operators. For example:
A selected match type will affect and can change Search volume data.
You can use the following additional operators when needed: +
(exclamation mark) and their
combinations. - operator (negative keywords) allows to exclude keywords with the particular words. + operator (plus) forces the tool to
include prepositions and conjunctions that are omitted and ignored by the search engine and keyword research tools.
vans shoes -
online shop !
in New York