Dynamic placements in search results

Dynamic placements in search results

Additional ad placement positions within organic search results. Dynamic placements improve website’s positions in search results and its overall Visibility, which can lead to additional traffic and conversions.

Dynamic placements occupy a middle ground between organic search results and paid advertising. To appear in a dynamic slot, a website must be relevant to the search query. Initially, only sites ranking in organic SERP Top 20 were eligible for Dynamic places, but this range was later expanded to at least SERP Top 50. This characteristic aligns them with organic results — unlike paid advertising auctions, where any ad can participate, regardless of whether it is actually relevant to the original search query.

However, for sites to be included in Dynamic places, they participate in an auction and pay for placement, much like in advertising. Learn more about Dynamic placements in Yandex Help Center →

To automatically track Dynamic placements, add HTML or SERP as a search engine mode in Yandex search engine. A position within a Dynamic placement will be marked with a special icon and color. Dynamic placements are tracked both for the project’s domain and for competitors.

Why track whether site shows in Dynamic placement

• If a site occupies a Dynamic placement, it is removed from the organic search results; otherwise, it would be ranked twice. If you've added Yandex Search API XML for rank tracking and a site appears in a Dynamic placement, the report will show a dash (ranking drop), as there are no Dynamic placements in XML;
• Tracking the presence of competitors' websites in Dynamic placements can help you understand which traffic channels they use and where they allocate their marketing budget.