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  1. Topvisor Help Center
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  2. Geo-dependence and localization

Geo-dependency and localization

Last modified: 11/11/2026
  • Geo‑dependency check algorithm
  • Localization check algorithm
  • How to check for geo-dependency and localization
  • How to view geo‑dependency and localization

    • Geo‑dependency refers to a search engine's ability to display more relevant and geographically proximate websites in search results based on the user's location. It is a binary property (a search query is either geo‑dependent or not).

    Search results for geo‑dependent keywords vary by region. For example, a search for "pizza delivery" will return websites based in New York when performed in New York, while the same search in Los Angeles will return websites based in Los Angeles. In contrast, search results for geo‑independent keywords remain largely the same regardless of location. As a general rule, commercial queries (such as "pizza delivery") tend to be geo‑dependent, whereas informational queries (such as "pizza recipe") are typically geo‑independent.

    Localization refers to the percentage of local sites that appear in search results for a given keyword. Check localization to select more precise search queries for a website and to develop a strategy for regional geo‑targeted SEO promotion.

    Geo‑dependency check algorithm

    To check geo‑dependency, we collect Top 10 websites for two different regions and calculate the percentage of overlapping URLs. If the overlap is less than 50%, a keyword is considered geo‑dependent. One of the regions for comparison you select in the interface when launching a check. The second region is determined automatically: if a specific city is selected in the project Settings, it is compared against Top results for the country location; if a country is selected, its search results are compared against those for its capital city.

    Example:

    • If New York is selected in the project Settings, the USA (lr=84) will be used as the second region for checking geo‑dependency;
    • if the USA are selected in the project Settings, the search results for that region will be compared with the search results for Washington, D.C. (lr=87).

    Localization check algorithm

    To check localization, we parse a list of Top ranking websites and determine the percentage of these sites that mention the relevant region in their search snippets. If a region is specified in the search query (e.g., "buy apartment in new york"), we account for all its variations (e.g., "new york" or "ny") during our analysis, even if the check itself was conducted for a different region. If no region is specified in the search query, we use the region for which the check was performed. For example, if the keyword "buy apartment" is checked for New York location, we will look for the toponym "New York" in the search snippets.

    How to check geo‑dependency and localization

    1. Go to Keywords.
    2. Tap  on the toolbar.
    3. Tick search engines and locations, you want to check geo‑dependency and localization, for in the popup window. You can add search engines and locations in the project Settings.
    4. Select folder and group if you need to check geo‑dependency and localization only for keywords from a specific group.

    How to view geo‑dependency and localization

    1. Go to Keywords.
    2. Click on  and go to Advanced mode.
    3. Select a group of keywords or All keywords.
    4. Click  and then + Column.
    5. Add columns Geo‑dependency and Localization. Click the search engine or location and change them if necessary. Up to 10 columns can be added.