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Search keyword clustering

Clustering is the automatic grouping of search keywords based on the websites in the Top 10 search results on Yandex or Google. Clustering helps distribute keywords into groups based on competitors' Top rankings, which is useful when you need to build a website structure. You can perform clustering for any language and location available in the search engine.

Perform clustering based on Top 10

How to perform clustering

  1. Go toKeywords.
  2. Click  on the toolbar.
  3. Select Keyword clustering by Top10.
  4. Choose the Search EngineLanguage, and Location in the pop‑up window. If no location is selected, Yandex clustering will automatically use Russia as the default, while Google will default to the United Kingdom with English as the interface language.

  5. Select a keyword folder for clustering if you want to cluster keywords from a specific folder only.

  6. Tick Send to Email to select multiple clustering levels and receive them via email as CSV files.

  7. Select Clustering level и Clustering type.
  8. Click Start.
Which clustering method and level should I choose?
Based on our tests, the optimal clustering level is 3-4 using the HARD method. This ensures that the keywords are closely related to each other. However, this should be verified experimentally, as it can vary depending on the website's niche. Note that within 7 days after clustering, you can perform a re-clustering (changing the method and clustering level) at a reduced cost to test different options.
You Can Adjust the Clustering Level and Method Almost for Free Within 7 Days 🤩
If you're unsure which method or level to choose, don’t worry: within 7 days after performing a Top 10 clustering, you can re-cluster your data, meaning you can change the method and level. The cost of re-clustering is hundreds of times cheaper than the initial clustering. For example, if the clustering cost 300 rubles, re-clustering will cost just 1 ruble.

Search keyword clustering: How to perform clustering

While clustering is in progress, the interface will be unavailable ❌
The average processing time for 5,000 keywords is 10-15 minutes.
I want to redo the clustering using a different method and level. Do I need to run it again? And pay the full price again?
Within seven days after clustering, you can change the Clustering Level and Method at a discounted price. To re‑cluster, click on the toolbar, select Level and Method and push Change.