Target URL and URL ranked in SERP

If a website is found in the Top by a keyword, it would automatically have a ranked URL. This URL is taken from the search engine result page and cannot be changed manually.

Ranked URL

A URL ranked by a search engine for a keyword. SE rank those pages they consider to be the most complete and accurate response to a user’s intent.

However, URL ranked in SERP may not be the page you want to be ranked for a keyword, so you can specify a target URL for it. By specifying target URLs for keywords, you can see which keywords rank for the wrong page and which pages need additional optimization.

Target URL

A URL that a SEO specialist want to be ranked in a search engine for a keyword.

How to view ranked and target URLs

In Rank Tracker

1. Go toRank Tracker.
2. Click on , or to the left of a keyword. Click Ranked URL history to see the change history of ranked URLs.

What different icons mean

• — keyword doesn't have a target URL;
• — keyword has a target URL, but doesn't rank in SERP;
• — target URL matches ranked URL;
• — target URL doesn't match ranked URL.

If a URL ranked in SE changes, there would be an alert in the right upper corner of the rank cell. Click it to open the history of ranked URL changes.

In Keywords

1. Go to Keywords.
2. Click on and go to Advanced mode.
3. Select a group of keywords or All keywords.
4. Click on and then + Column.
5. Add columns Target URL or Ranked URL. Up to 10 columns may be added.

How to filter by ranked and target URL

1. Go toRank Tracker.
2. ClickFilter.
3. Select the required filter by target or ranked URL.