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  • Cost per click (CPC)
  • How to check the CPC
  • How to display the CPC in the interface

    • Cost per click (CPC)

    Cost per click (CPC)
    cost per click is the amount advertiser pays to the publisher for every click on an ad.

    How to check the CPC

    1. Go toKeywords.
    2. Click  on the toolbar.
    3. Tick [Volume] + CPC or "[!Volume]" + CPC depending on the source.
    4. Click Get search volume.

    Cost per click (CPC): How to check the CPC

    How to display the CPC in the interface

    This guide is intended for the table mode 📌
    InKeywords there are two modes: default mode and table mode. The table mode is more powerful: it allows you to work with hundreds and thousands of keywords and groups, create a multi‑level structure in semantic core, use advanced filters and regular expressions. To switch to table mode, click  at the top left of the section.
    1. Go toKeywords.
    2. Select a group of keywords or All keywords.
    3. Click on  and Column to add a column with CPC. Click on the search engine, location and volume to change them.

    Cost per click (CPC): How to display the CPC in the interface

    In what currency is CPC indicated? Can I change the currency?
    The currency of the CPC corresponds to the currency in the account. If rubles are selected in the account, it is displayed in rubles, and if dollars — in dollars. You can't change the currency for the CPC manually.
    My CPC doesn't match Budget Forecast in Yandex Direct. Why?
    We receive data via API, and in API they are counted slightly differently compared to the interface. In API, data is calculated for the past month based on statistics for the rankings of advertisements within blocks, for example, for the first ad in the Special Placement block, the second ad in the Guaranteed Impressions block, etc.
    In Yandex Direct interface, the forecast of the average bid, deductible price and CTR is calculated for the volume of traffic, and not for the rank of the ad in the search results.
    Despite the fact that there are no more ad placements in Yandex Direct and they have been replaced by traffic volumes that coincide in gradation with the number of ad placements in blocks, the data may vary, but only slightly (no more than a couple of percent).
    Please also note that the CPC is considered for keywords with such "[!Volume]". That is, if you check the CPC for the keyword "how to wash a cat" manually, you need to check the keyword "[!how +to !wash +a !cat]". The data will be in the Debited amount column.