SERP Features

We automatically track SERP Features when we check rankings.

SERP Features

Special blocks in SERP, which, as a rule, provide a ready‑made answer to the user’s intent so that he does not need to leave the search results. Examples of such blocks: ads, videos, pictures, maps, AI answers, knowledge panel, etc.

How it works

• Displayed only in Google;
• A double dash means that not a single SERP Feature was found in search results;
• Different icons represent different blocks. Hover your cursor over the icon to see the block name;
• The block is displayed regardless of whether the project domain is found there;
• Information about the presence of blocks in SERP is not tied to the project and is stored in a common database. This means that it can appear immediately when keywords are added to the project, even if there have been no checks yet, and also that it can be updated if other users launch the check.

What features we track

•  Videos;
•  Pictures;
•  Knowledge Panel;
•  Maps;
•  AI Overview.