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  • UI Map
  • Summary (URL report)
  • Match types (keyword report)
  • Filtering and sorting

    • UI Map

    Each report contains several tabs (sections), as well as data on organic and advertising search results.

    Competitor Research: UI Map, Filter and sorting

    1. Report sections.
    2. Search result type switching.
    3. Charts.
    4. Summary data.
    5. Filters and search.
    6. Filtered summary / Keywords match types / Competitor research (depends on the report type and section).
    7. Enable charts.
    8. Customize table columns.
    9. Export (CSV or to Project) — to export not only keywords but also ranked URLs, snippets, and other data in CSV, click on the and then Column in the pop-up window.
      • Auto‑grouping — select Yes to automatically group keywords during import based on the ranked page;
      • / — choose a folder for importing keywords. Every project has at least one folder;
      • АК: — select a group for importing keywords. By default, a new group will be created in the project with the name format АК:URL/keyword (report period).
    I bought a report, but there is no data on ads. Why?

    The Advertising section may not contain data if the website is not running ads in the location for which the report was generated. For example, if you generated a report for London, but the website is advertising in Manchester, there will be no data available.

    Note: All advertising data is provided for free. The report cost depends only on the number of keywords in the SERP results.

    Summary (URL report)

    Click on any segment to apply the filter. To select multiple segments at the same time, hold down Ctrl/Cmd and select the segments.

    • Dynamics — includes keywords where the website’s rankings have increased , remained unchanged  or decreased  compared to the previous report;
    • Top ranking distribution — shows keywords grouped by Top distribution based on their ranking in the current report;
    • Got ranked/dropped out of the report — includes keywords that have entered  and dropped out  of the report. For dropped keywords, the previous period's ranking is displayed to indicate their last recorded rank.

    Match types (keyword report)

    [ ] — displays keyword phrases that contain the keyword from the report in the same word order;

    ! — displays keyword phrases that contain the exact keyword from the report without variations (no different word forms);

    ? — displays keyword phrases that include question words, such as "how," "what," "how many," as well as phrases like "what is this," "how to best," etc.

    Pro Tip!💡
    To see keyword phrases that match the exact word order of the original keyword without variations, hold Ctrl/Cmd and select both [ ] and ! filters at the same time.

    Filtering and sorting

    Each report allows you to apply filters and sorting to find keywords from specific ranking tiers, high‑volume keywords, or those driving the most traffic. You can filter and sort by multiple criteria simultaneously. For example, you can find pages ranking in Top 11–50, with a search volume over 100, and the highest traffic potential.

    1. Open the report.
    2. To apply a filter, click Filters and enter the value in the filter field.
    3. To sort data, hover over the column and click 

    Competitor Research, UI Map: Filtering and sorting