Summary on the Ranks Page


To track and compare several metrics at the same time we have designed a Summary on the Ranks page. Summary displays keyword dynamics, average position, visibility, and keyword distribution in TOPs (1-3/1-10/11-30/31-50/51-100 и 100+) at one place.

To track progress and compare data (e.g. with your competition), use Advanced summary. It displays average position dynamics or visibility (you can choose one metric) on the chart over a period of time you pick in the calendar.

Brief summary


Brief summary processes and displays keyword data in number and percent format. You can click on some metrics to view additional details. Hover over any element under Dynamics and press to view keywords that improved rankings, dropped in search results or didn't change their positions.

All details in the Keyword distribution block are clickable. You can pick a necessary parameter (e.g. 1-10) to sort and display only necessary data. Hover over it and press the block. To get back to the original view, press the block again.

TOP 1-3 in the Summary

Multiselect


To pick several segments at once, follow the below instruction:

  1. Hold ctrl (or cmd for Mac) button.
  2. Pick segments you want to view, e.g. Top 1-3 and Top 11-30.

Multiselect

Advanced summary


Advanced summary gives access to the detailed report. You can view and measure keyword dynamics, average position, visibility of your website or your competition.

You may change a chart type to display: a diagram (keyword distribution), a histogram (keyword distribution dynamics), a doughnut chart (average position and visibility), and a line chart (average position and visibility dynamics).

To add an advanced summary, follow the below instruction:

  1. Press on the dashboard.
  2. In the pop-up window check a box near Advanced summary.
  3. Press OK.

You may set to display one of the following metrics in the Advanced summary: keyword distribution, average position, or visibility dynamics. Pick the metrics in the right bottom corner.

Display settings

TOP 100


ТOP100

Average position


Average position

Visibility


Visibility

Things to keep in mind


Time period

By default the keyword data is displayed over the period you picked in the calendar. To pick another range of dates, go to the calendar and select necessary dates.

Set time range

Example


Pick one of the default options, e.g. Last 7 days.

Last 7 days
Pick any two dates to compare.

Two dates
The data will be calculated and displayed for the time range selected in the calendar. To put it differently, the tool will compare the first and the last date you set in the calendar.

How do we calculate percentages?

The keyword distribution block is segmented into Top 1-3, Top 1-10, 11-30, 31-50, 51-100 и 100+ (all keywords that ranked outside of TOP 100). For every segment the tool calculates numerical and percentage data.

Percentage
The following segments are equal to 100%: 1-10, 11-30, 31-50, 51-100, 100+. Please note that for your convenience we can round metrics, that's why they can sum up to 105%.

How do we calculate Visibility?

We use the following algorithm to calculate visibility:

Visibility
where ∑ - total sum, i - keyword serial number, n - the number of keywords in the project, "!freq" - search volume, k - reducing coefficient.

This is how we calculate the coefficient:

TOP 10: k = 0.2;
TOP 8-9: k = 0.3;
TOP 6-7: k = 0.5;
TOP 5: k = 0.6;
TOP 4: k = 0.85;
TOP 3: k = 1.

The coefficient is equal to 0 if a keyword is outside of TOP 10 or TOP 100.

Please note that you need to track Search volume to get correct Visibility data. If you didn't track Search volume or tracked it only for certain keywords, you may get inaccurate Visibility data.