Automatic bid management by yandex.direct

Bid Manager for Yandex Direct

Manage your bid prices to stay within budget while maximizing traffic and maintaining Top ads positions. Take full control of your ad spend and performance with automated bid manager.

Try Bid Manager

Optimize your ads while Bidder manages your bids automatically

No more manual bid monitoring

Our Bid Manager takes control, ensuring your ads receive the right amount of traffic while keeping your budget in check. Monitoring runs almost continuously, with bid adjustments as frequently as every 5 minutes — or you can customize the frequency to fit your strategy.

Drive users to your website without breaking the bank

Get the desired number of clicks at the lowest cost and maximize traffic from paid search. Distribute your budget wisely and avoid overpaying when competitors drop out of the auction.

How it works

Step 1

Integrate your Yandex Direct account and select the ad campaigns for automated bid management.

Step 2

Set the maximum cost‑per‑click and the percentage by which the system can adjust bids for each ad or ad group.

Step 3

Define the adjustment frequency and activate campaign management. That’s it — you’re awesome!

Set your MAX price

Define your MAX price to keep ads within budget. If the bid required for your target traffic volume exceeds the MAX price, the Bid Manager will automatically reduce traffic volume, pause impressions, or keep the bid at the MAX level. This ensures precise control over your ad spend and campaign efficiency.

Set your risk bid

Specify a risk bid — the amount you’re willing to risk when you have enough budget for clicks but not enough to enter the auction. With frequent bid adjustments, the Bid Manager helps keep expenses under control. The risk bid allows you to enter auctions while staying flexible to price changes without exceeding your budget.

Find the best keywords for Yandex Direct

Build a comprehensive keyword list with us to create new ads or expand your existing campaign’s semantics. Use keyword research tools to collect keywords online, then analyze search volume by location to estimate cost‑per‑click and forecast your budget.

FAQ

What types of campaigns does Bidder work with?

Bid Manager only supports search campaigns with manual bid management. Bidder doesn't work with campaigns on the Yandex Display Network.

Can I create a campaign through Bid Manager?

To use Bidder, you need to create and set up a campaign in Yandex Direct. You can't create campaigns directly through Bidder.

How can I tell if my advertising will be successful?

Bidder helps you efficiently manage bids, maintain the desired traffic, and control your budget. However, the success of your ads depends on the quality of their setup and the content you are working with.

How often are bids automatically updated in Yandex Direct?

Bid Manager supports up to 288 adjustments per day — every 5 minutes. This frequency helps maintain the desired traffic and stay within your budget.

Is it safe to use Bidder? Can my account data be stolen or shared with competitors?

Bidder is completely safe for your Yandex Direct account. We don't share data with third parties or engage in promotion or advertising. It's simply a tool that simplifies bid adjustments. Bid Manager connects to your Yandex.Direct account via API — a programming interface that ensures secure interaction between systems. All data is protected, and you retain full control.

What should I do if my ads are stopped/not showing/not working?

If the new bid for the selected traffic volume exceeds the MAX price, impressions are automatically paused. They'll resume as soon as the bids are sufficient to achieve the desired traffic volume. Make sure your account has enough funds and that there's no daily budget limit restricting impressions. If the issue persists, check your ad settings, their status, and compliance with Yandex.Direct rules.

How to set up Bidder correctly for Yandex Direct?

To set up Bid Manager for Yandex Direct, you need to integrate your account and select campaigns for bid management. You can find detailed instructions in our Help Center.

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Using another Bidder?

Integrate your Yandex.Direct account, simply update the data in the integration settings, and select the campaigns you want to manage.

Import projects

Tools and prices What is a pricing plan (tariff)?

XS No discount

S -10%

M -15%

L -20%

XL -30%

No discount on Topvisor tools

$0 per month

You save 10% on Topvisor tools

$29 per month

You save 15% on Topvisor tools

$89 per month

You save 20% on Topvisor tools

$299 per month

You save 30% on Topvisor tools

$599 per month

Yandex Direct

Bid manager

¢0.0025

¢0.0023

¢0.0021

¢0.002

¢0.0017

Account

Link shortener

API

Number of projects and keywords

Number of Guest accounts

Reports branding

Need help with Bid Manager? Contact us ⚡️

If you have any problems or questions with bidder, contact Support via a ticket on our website, Telegram bot, e‑mail support@topvisor.com or social networks — anywhere.