Find your competitors and their keywords in SERP and ads

Find the keywords you or your competitors rank for. Explore competitors' best pages and ads to build your SEO strategy and expand your semantic core
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Competitor Research in Topvisor
Spot your competitors and the keywords they are ranking for

Spot your competitors and the keywords they are ranking for

Find your competitors and uncover keywords they use for SEO and ads. Compare them with yours and find unique and common key phrases to expand your semantics. Only the most relevant competitors and phrases present in the reports: there are no keywords with zero volume in our database. All about Competitor Research in Topvisor
Expand your semantics and make your traffic peak

Expand your semantics and make your traffic peak

Find new keywords to expand your site’s semantics and cover as much traffic as possible: such as long‑tail key phrases, keywords ranking close to Top 10, low‑volume keywords and LSI phrases. Import keywords into Topvisor project to keep eye on relevant rankings.
Get no limits on keywords, sorting or filtering

Get no limits on keywords, sorting or filtering

Once you have access to the report, you have no limits on the sorting, filtering or number of keywords to display or download. Find the most successful in traffic competitors, their pages with the highest total volume or competitors in the same field – you get full access to the report.
Analyze all the website, particular sections or URL

Analyze all the website, particular sections or URL

You can form a report for the whole website and its pages, as well as for a separate section or even a single URL – pay only for what you need.
API
API
API for all tools. For free. On all pricing plans.
Pull data from Topvisor wherever you need with simple API. Available on all pricing plans! Try out how it works in API Explorer. API documentation
Take a look at competitors' ads and landing pages

Take a look at competitors' ads and landing pages

Each report collects ads for free, if the website advertises in the location. Find your competitors' most successful ads, its full content, sitelinks and landing page URLs.
Explore competitors’ site structure and distribution of keywords by pages

Explore competitors’ site structure and distribution of keywords by pages

Not only your competitors' keywords, but also their website structure is presented. Each URL will have its keywords, subpages, traffic, and advertising costs available. Use the keywords of a particular URL to sketch out key points for a copywriter, or search for the most trending articles and get insights and ideas for your blog.
FAQ
Why conduct a competitor semantic core SEO Analysis if I already have my own core?
Competitor analysis allows you to expand your semantic core, as competitors may target additional, less obvious or lower‑volume keywords. By studying their snippets and website structure, you can refine your strategy and adopt successful tactics to improve your SEO performance.
Where do you get keywords from Competitor Websites?
We have our own database of 70 million keywords, regularly updated by analyzing top‑ranking websites in Google and Yandex search results. This allows us to collect competitor semantics and identify the keywords they rank for.
Is it possible to collect Competitor Semantics for free?
Every account provides access to free sample reports. Open a demo report to see the type of data that will be available.
Can I generate a report for a specific section or a single page?
Yes, competitor semantic core analysis allows you to generate reports for specific website sections or individual pages. Enter the URL of a section to analyze its entire structure, or add the $ symbol to focus only on a single page without including subpages.
How long are reports stored in Competitor Analysis?
Reports are stored for 90 days. Export the data in CSV format to save and access it anytime, or store it in your project for future use.
Can I collect niche‑specific marker keywords?
With Competitor SEO Analysis, it’s easy to gather marker keywords — those highly relevant to your niche, in high demand, and attracting targeted traffic.
How to add competitor keywords to my project?
Generate a report and select Export → To Project. All keywords will be added to a separate folder, skipping duplicates. For convenience, use clustering to group and organize keywords more efficiently. Learn more about collecting top competitor keywords in our Telegram channel.
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Try more than 20 metrics crucial for a domain and keyword analysis

Try more than 20 metrics crucial for a domain and keyword analysis

Evaluate site popularity by traffic and traffic forecast, matching your cores through intersection and relevance, and URL topic by the page's most thematic keyword. Take a look at the most important metrics on a keyword phrase to see if you should use it: volume with demand history, cost per click, SERP Top with snippets, number of documents in SERP, and more.
Check the complete SERP picture with SERP Top Checker 📸

Check the complete SERP picture with SERP Top Checker 📸

Keep track of the latest situation in the Top in the tools “SERP Snapshots” and “My competitors”. You will see new websites and their pages, be able to analyze the top sites for specific keywords with detailed snippets and see the most popular sites by your semantics. Check SERP Top and find competitors
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Lightning‑fast support ⚡️

You can contact us via chat, Telegram bot, e‑mail support@topvisor.com or social networks – anywhere. We'll quickly solve any problem and count your checks' cost. Contact us